Innovative Brand Activity in LED Industry

Global Live Stream on Multiple Platforms

As an innovative activity for Lifud Brand Day, the first global live stream held on March 21 at Shenzhen headquarters was a great success. The live stream divides into 2 main lines: domestic and overseas. Through the TikTok Live, Channels Live and LinkedIn Live at the same time, Lifud has made an enormous achievement that 7,000+ people participated in the live stream on Lifud Brand Day and 42 million+ likes were gleaned accordingly.

This live stream operates as four parts: visit to Lifud CNAS Laboratory, introduction of Lifud brand, summit forum for the future of intelligent lighting and release of Lifud new products in Q1, 2023.

Visit of Lifud CNAS Laboratory

In 2014, Lifud laboratory was authorized by DALI Certified Laboratory; in 2016, it attained the certificate issued by UL LLC and in 2022, it was accredited by CNAS. Moreover, the main functions and 3 highlights of Lifud laboratory were subsequently introduced as well.

TikTok Live, Channels Live and LinkedIn Live at the same time

Introduction of Lifud brand

Lifud Technology Co., Ltd. strives to be the world’s leading supplier of LED drivers and intelligent system solutions. At present, Lifud business is flourishing in more than 70 countries and regions, such as Europe, America, Southeast Asia, Middle East and so on. And it has collaborated with more than 10,000 clients around the world. Up to now, every 1.1 seconds, there will be one Lifud driver to be used all over the world.

Summit forum for the future of intelligent lighting

What are the characteristics and advantages of LED intelligent lighting? Or the openness of smart control is insufficient due to the various AIOT protocol platforms. Facing such a tricky situation, how do smart home enterprises make choices? What are the expectations? In order to have a further discussion about these questions, Xu Qinghui, eLicht Co-founder & Chief Lighting Engineer;Zou Weihong, Product Director from the Intelligent Lighting Department of Bull Group; Wang Liuqing, IISFREE Operations General Manager; Ao Ziwei, JOJO General Manager and Sun Zhonghua, BPS Product Director together with Mao Jihong, Lifud Intelligent Product General Manager were invited in the summit forum, discussing about the future of lighting in the age of intelligence.

Release of Lifud new products in Q1, 2023

In such a cut-throat market environment, Lifud has always been committed to providing every customer with better service and products as much as possible. During the course of live stream, Lifud introduced 17 new products from its 3 divisions: intelligent lighting division, commercial lighting division and high power division and 6 intelligent system accessories. Certainly, Lifud will continue adhering to the core values of technology, quality and service, striving for its global market-planning and brand-building.

Lifud 321 Brand Day is not only the festival of Lifud, but the festival of people engaged in lighting industry across the world. This is the first but not the last brand day, and Lifud anticipates that on every March 21 in the future, Lifud will be able to bring the story of the previous year, spending a different night with people engaged in lighting industry in every corner of the world.