The 4th Session Lifud 321 Brand Day Concludes Successfully | Mr. Fan and His Circle of Friends: Deep Dive into Lighting!

On March 23, the 4th Session Lifud Brand Day arrived as scheduled. With the theme of “Mr. Fan and His Circle of Friends,” this year’s event innovatively presented an in-depth dialogue among old friends, exploring intelligent lighting technology, market trends, and brand vision. It presented a thoughtful and substantive intellectual exchange for lighting partners across the globe, drawing over 12,000 viewers on a single platform!

▼ Mr. Fan and His Circle of Friends

Opening: A Showcase of Original Aspiration and Strength

The event opened with a special video produced by Lifud. From the perspective of overseas colleagues, the video followed Lifud Chairman Mr. Fan to take an in-depth tour of Lifud’s production bases in Zhongshan and Sichuan, as well as R&D centers in Shenzhen, Chengdu and Zhongshan. It vividly demonstrated Lifud’s leading R&D capabilities and intelligent manufacturing strength—a true reflection of the core values that have guided the company for 19 years: “customer-first with integrity, responsibility and dedication.”

A Genuine In-depth Conversation on Lighting

The highlight of this year’s event was that Mr. Fan Yong acted as the host for the first time. He invited Dr. Huang Feng, Chairman of the DALI Alliance China Focus Group (CFG), and Mr. Ye Chang, General Manager of Zhongshan SIKI Lighting Co., Ltd. Together with Mr. Zhong Chunlin, Director of Lifud’s Shenzhen R&D Center, they engaged in an sincere chat spanning technology, market, and brand.

▼ Mr. Fan Yong, Chairman of Lifud

During the discussion, Dr. Huang offered an in-depth interpretation of DALI technology, sharing professional insights on its global applications, development trends, and market prospects. He also addressed the impact of wireless technologies like Matter on DALI, explored new directions for DALI’s evolution, and shared perspectives on the future of the Zhaga Consortium, pointing out the way forward for the development of intelligent lighting technologies.

▼ Dr. Huang Feng, Chairman of the DALI Alliance China Focus Group (CFG)

Based on his frontline experience in the catering lighting market, Mr. Ye Chang analyzed the current market situation of catering lighting and the differentiated scenario demands. Combining his company’s profound market experience, he analysed the current status and pain points of intelligent applications, enabling the audience to deeply understand that “market demand is the core guide for product development.”

▼ Mr. Ye Chang, General Manager of Zhongshan SIKI Lighting Co., Ltd.

Focusing on technology implementation and R&D, Mr. Zhong Chunlin shared breakthroughs and innovations in Lifud’s high-efficiency LED driver technology, and discussed technology upgrades and practical applications for different scenarios.

▼ Mr. Zhong Chunlin, Director of Lifud Shenzhen R&D Center

From Technology to Application: New Solutions, New Products!

In the second part, Mr. Chen Qian, Manager of Lifud Product Department, turned the focus to “New Applications, New Products.” He translated the aforementioned technology discussions into practical solutions, presenting Lifud’s intelligent control solutions for commercial lighting, office lighting, decorative lighting, as well as outdoor and industrial lighting. His presentation addressed the industry trends and application pain points mentioned in the above discussion, demonstrating how Lifud turns “technical insights” into “product realization.”

▼ Mr. Chen Qian, Manager of Lifud Product Department

321 Brand Day: Gratitude and Excitement for the Journey!

Every year, March 21 is designated as Lifud Brand Day, symbolizing the “spring start” and a call to action and serving as a signature element of the Lifud brand. This year, March 21 fell on a Saturday, so Lifud rescheduled the event to Monday, March 23, to allow more friends to participate easily on a workday. The date changed, but the spirit remains unchanged: it is still a rallying cry and a call to action, as well as a simple and sincere invitation.

▼ Ms. Li Yao, Head of Lifud Brand Department

Need Driver, Choose Lifud

Lifud live stream aims to become an online classroom for lighting professionals, striving to ensure that every visitor who tunes in gains valuable insights: technical insights for technical personnel, informed choices for procurement staff, business opportunities for marketers, and inspiration for decision-makers!

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