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2019, Lifud Repositioning
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2019, Lifud Repositioning

  • Categories:Company
  • Author:
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  • Time of issue:2019-07-03 14:22
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(Summary description)“Leading provider of LED power supply and intelligent system solution” is Lifud’s positioning and Lifud team’s solemn promise to all business partners. We’ll do whatever we can to deliver this promise.

2019, Lifud Repositioning

(Summary description)“Leading provider of LED power supply and intelligent system solution” is Lifud’s positioning and Lifud team’s solemn promise to all business partners. We’ll do whatever we can to deliver this promise.

  • Categories:Company
  • Author:
  • Origin:
  • Time of issue:2019-07-03 14:22
  • Views:
Information

  Learn & Implement Lifud's Branding Strategy Management Concept

Lifud team, including the headquarters, Sichuan factory, subsidiaries at home and abroad, and other offices, had courses for learning our latest brand strategy management concept “11333” during February 21 to 27 so that every staff understands its guiding philosophy and core essential.

 

  “11333” brand strategy management concept

  1 brand management concept: do business for branding

  1 brand positioning: leading provider of LED power supply and intelligent system solution

  3 brand core values: technology, quality, service

  3 directions of management development: professional, occupational, systematic

  3 core capabilities for executing brand strategy: product management, R&D innovation, system collaboration

 

Ever since Lifud was established 12 years ago, we, with supports from friends, customers and business partners in the industry, have achieved many phased goals step by step. In 2019, in order to adapt to new business objectives and development strategies, we repositioned and interpreted our own brand.


2019

Learning in Sichuan Factory

New positioning of Lifud: leading provider of LED power supply and intelligent system solution

We'll managed to achieve: leading technology, leading quality, leading service and leading lead time, provide LED driver of all categories and solutions of power supply system.


2019

R&D Team Learning in Shenzhen Headquarters

Lifud brand's core values: technology, quality, service

Technology: 60+ R&D staff; 60+ patents; self-owned UL testing lab and DALI certification lab; 15+ new series of products, 100+ new models launched every year

Quality: 10 production testings; has achieved <1000ppm, aim to achieve <500ppm in 3 years

Service: customized service for each customer; 24 hrs emergency service; 2-to-5-day lead time for standard models


2019

Sales & Aftersales Team Learning in Shenzhen Headquarters

Understanding philosophy, taking actions and matching actions to understanding are what will lead to succeed in the end. In order to respond to the latest strategy guiding philosophy and to implement the plan, Lifud organized some training activities for improving capabilities of all staff in January and implemented "Spring Thunder Action" from February to April for improving technology, quality and service. Prove our brand core values with practice.。


2019

Learning in East China Subsidiary

"Leading provider of LED power supply and intelligent system solution" is Lifud's positioning and Lifud team's solemn promise to all business partners. We'll do whatever we can to deliver this promise.

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Lifud Technology Co., Ltd.

Tel: +86-755-83739299
Email: sales@lifud.com
Add: Building B, Kutto Industrial Park  No.26 Xinhe Road, Xinqiao Street, Bao’an District, Shenzhen, China

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